{"title":"Renzo Frau","description":"\u003cp\u003eRenzo Frau, born in Cagliari in 1881, moved to Milan for military service, attaining the rank of lieutenant. After marrying Savina Pisati, he settled in Turin, a vibrant cultural hub at the time. Initially, he worked as a sales representative for companies like Gribaudi and Dermoide Patent, a manufacturer of faux leather. While on a business trip to Britain, he discovered Chesterfield armchairs and immediately recognized their potential, successfully importing them to Italy. Simultaneously, he was inspired by French and Central European design, leading him to establish Poltrona Frau, an artisanal workshop, in 1912. After starting with \"in-style\" furniture, Frau quickly transitioned to creating his own designs, transforming Poltrona Frau into a hub for artists and intellectuals. These connections helped the brand gain widespread recognition. During World War I, Frau was recalled to service, leaving the management of the company to his wife, Savina, who continued to grow the business. Poltrona Frau's armchairs soon graced the most prestigious residences, including the royal palace. Renzo Frau passed away prematurely in 1926, leaving behind a significant archive of designs that allowed his wife to continue the company's production in the following years.\u003c\/p\u003e","products":[{"product_id":"poltrona-frau-1919-armchair","title":"1919 poltrona","description":"\u003cp\u003eThe 1919 Armchair, designed by Renzo Frau for Poltrona Frau, is a timeless piece of Italian craftsmanship. Upholstered in Pelle Frau® ColorSphere® leather, this iconic armchair features a robust frame made from seasoned solid beechwood, ensuring durability and stability. The 1919 Armchair is distinguished by its superior construction, with hand-tied steel springs supporting the seat, backrest, and armrests, all mounted on jute belts for enhanced comfort. The armchair’s backrest features an elegant capitonné tufted design, achieved through expert handcrafting, which adds to its classic appeal. The 1919 Armchair is not just a seating option but a statement of luxury and artisanal excellence, offering both aesthetic beauty and comfort to any interior space.\u003c\/p\u003e","brand":"Poltrona Frau","offers":[{"title":"Frau ColorSphere® SC10 Antracite Leather","offer_id":47741344842034,"sku":"5145111*0709","price":7750.0,"currency_code":"EUR","in_stock":true},{"title":"Frau ColorSphere® SC127 Siam Leather","offer_id":47741344874802,"sku":"5145111*2735","price":7750.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9321\/8866\/files\/BANNER_SCHEDA_PRODOTTO_2000_x_2000_7650d4dc-6133-4e28-825a-c53e0a2a9a85.png?v=1761671875"},{"product_id":"poltrona-frau-chester-armchair","title":"Chester armchair","description":"\u003cp\u003eThe Chester Armchair by Poltrona Frau is a timeless piece with soft padding, designed by Renzo Frau. Inspired by the Chesterfield sofas and armchairs found in London’s most exclusive clubs before the Great War, Renzo Frau recognized the potential of these iconic pieces. In 1912, he began importing the original models to Italy, and soon after, he made significant modifications to produce his own version — the Chester armchair. To this day, the Chester armchair is handcrafted with the same meticulous attention to detail, embodying more than a century of tradition and craftsmanship.\u003c\/p\u003e","brand":"Poltrona Frau","offers":[{"title":"Leather SC0 Polare","offer_id":47741343727922,"sku":"5107111*0511","price":6450.0,"currency_code":"EUR","in_stock":true},{"title":"Leater SC256 Siena","offer_id":47741343760690,"sku":"5107111*0439","price":6450.0,"currency_code":"EUR","in_stock":true},{"title":"Leather Soul Diana","offer_id":47741343793458,"sku":"5107111*0604","price":7800.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9321\/8866\/products\/5107111-0511_01.jpg?v=1710161599"},{"product_id":"poltrona-frau-vaity-fair","title":"Vanity Fair","description":"\u003cp\u003eThe Poltrona Frau Vanity Fair Armchair, originally designed by Renzo Frau, is an iconic piece of Italian design that has stood the test of time. Upholstered in Pelle Frau® ColorSphere® leather, this armchair combines luxury with durability. Its solid structure is crafted from seasoned beech wood, ensuring stability and longevity. The armchair’s hand-shaped padding features a mix of natural vegetable horsehair and rubberized horsehair, providing both comfort and resilience. The seat cushion is filled with goose down, adding a touch of indulgence to the seating experience.\u003c\/p\u003e","brand":"Poltrona Frau","offers":[{"title":"Frau ColorSphere® SC0 Polar Leather","offer_id":47741339337010,"sku":"5163111*1296","price":4450.0,"currency_code":"EUR","in_stock":true},{"title":"Frau ColorSphere® SC127 Siam Leather","offer_id":47741339369778,"sku":"5163111*1280","price":4450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9321\/8866\/files\/BANNER_SCHEDA_PRODOTTO_2000_x_2000_2f708130-e74b-4886-a8bb-c9abc126a36b.png?v=1764955169"}],"url":"https:\/\/www.internionline.live\/collections\/renzo-frau.oembed","provider":"Interni Design Experience","version":"1.0","type":"link"}